The market scale has grown explosively, and titanium nitride technology leads the track
In the global market, Asia (especially China) has become the core growth pole of titanium nitride window film by virtue of the increase in the penetration rate of new energy vehicles and the demand for consumption upgrades. It is expected that the market share will account for more than 50% of the world in 2031.
From "privacy protection" to "technological experience", consumer demand has been fully upgraded
In the past decade, the core demands of consumers for choosing window films have focused on privacy protection and basic thermal insulation functions. However, market research in 2024 shows that this demand has shifted to three major technological experience directions:
Intelligent thermal management: Users are more concerned about dynamic dimming, intelligent temperature control and other functions. Titanium nitride window film achieves precise infrared reflection through magnetron sputtering technology, which can reduce air conditioning energy consumption by 40% and adapt to the temperature control needs of new energy vehicle batteries.
Environmental protection and health: 67% of consumers tend to choose non-toxic and harmless environmentally friendly materials. Titanium nitride technology has become the first choice for "green travel" because it does not contain dyes and is recyclable.
Original factory adaptation and signal-friendly: In response to the signal interference problem of electronic components in new energy vehicles, titanium nitride window film uses nano-level coating technology to ensure lossless penetration of GPS, ETC and other signals.
As an industry pioneer, XTTF's core technological breakthroughs include:
Multi-layer composite structure optimization: By adjusting the stacking order of the primary color film layer and the titanium nitride magnetron base film, the industry pain point of "black dark lines" in traditional products is completely solved, achieving zero visual defects under strong light.
Ultra-thin nano-coating process: The thickness of the titanium nitride sputtering layer is controlled within 50 nanometers, taking into account high thermal insulation and flexibility, and the construction damage rate is reduced to 0.5%.
Expert opinion: "Titanium nitride window film is a key component for improving the energy efficiency of new energy vehicles. Its energy-saving effect can directly reduce the carbon emissions of the entire vehicle by 5%-8%, which is highly coordinated with the "dual carbon" policy."
Post time: Mar-14-2025
